The fruit flavored cup that tricks the brain into thinking your plain water is flavored – just pour water and enjoy the taste
The story of the project
When Isaac Lavi, the founder and CEO, was diagnosed with diabetes at the age of 30, he followed doctors’ orders, kept away from sugary beverages and drank only plain water. This was very hard as he hated the taste, or actually, the lack of taste. As an expert in the field of scent marketing, it was only natural that he would seek a scented solution for his problem. The result…. The Right Cup™.
How the funds will be used?
It's for people who drink water but don't enjoy the tasteless experience. It's for people who don't drink enough water because they're addicted to the sweet taste of sugary drinks. It's for you, and if you have kids,
Some of my other work
No detailed records.
We've reached this stage after extensive research & development by a team of food scientists, flavorists and plastics engineers. Years of trial and error brought us to the point where we have successful prototypes and are ready for the next stage.
We have already chosen the manufacturing companies which we feel confident will ensure a smooth and professional production process.
The next phase will include further perfecting the aroma in order to reach the perfect flavor, and after that comes the tooling & molding for our production run.
We've spared no effort to ensure we've covered every aspect of the production and delivery process however, despite the best planning, there may always be factors that we cannot control such as transport or supplier delays.
We will be sure to keep you updated along the production process and endeavor to deliver the best possible product quickly and make sure that early backers are given priority to receive The Right Cup in time.
A study investigating the impact scent has on water consumption clearly demonstrated that someone drinking water with a sweet orange smelling cap drank nearly 50% more water (!) than those drinking plain water with no scent.
Approximately 127 million adults in the U.S. are overweight and 70 million are obese; Each year, obesity causes at least 300,000 deaths in the US. In a newly published report, The American Journal of Clinical Nutrition urges people to drink more water and limit both sugar-sweetened and naturally sweetened drinks.
The Right Cup is made of recyclable BPA-free plastic, and you don't need to buy a new one every day. Not even every week. The scent will last for months and afterwards, you can continue using it as a regular cup, so Mother Earth will thank you for helping reduce the use of plastic bottles.
Instead of buying sugary drinks or bottled water when at work, which is both expensive and unhealthy, simply enjoy tasty and healthy water with The Right Cup and save a lot of money and calories at the same time.
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