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What is Joey Crowd?

Joey Crowd is an Australian company that has created tools to help you raise money with a crowd for your project or business.

So, how does it work?

It's pretty straightforward...

Each project is built independently by the project creators: Entrepreneurs, filmmakers, musicians, artists, engineers, designers and more. All project creators on Joey Crowd have complete responsibility for their own projects and therefore will spend weeks building their project pages, shooting promotional videos, and brainstorming creative rewards to offer backers.

Once their projects are devised, they launch them on Joey Crowd for our community to view. All project creators set their project's funding goals and deadlines. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged.

Why use Joey Crowd?

Joey Crowd is powered by Joey Crowd, the all-in-one crowdfunding platform with the lowest fees in the industry, on top of that we offer the following advantages:

We are 100% Australian owned.

Every project is assigned a campaign manager for over-the-phone personal feedback and support.

The Joey Crowd team has created unique promotional tools that will help you better reach your audience during your campaign.

Our Boutique Future Store allows users to shop for great products that have been successfully funded, even after the campaign has finished.

Building your Project

So all I have to do is create my campaign, and I'll raise $1,000,000? Unfortunately, it's not that easy; You will need to promote your campaign! Our research indicates most crowdfunding projects receive their initial funds from their personal or professional network (to get the ball rolling). Basically, you need to promote. The more you promote = the more likely you will be successful! Have a look at the share count to get an idea of how our successful Joey Crowd campaigns did it themselves. Utilise our built-in tools and guides to make it easier and see our promotion tips page for more info, too!

Does my campaign have to relate to a Project?

No, Joey Crowd is less restrictive than many other platforms. We allow the community to decide what is or isn't "fund worthy".

Do I have to be a non-profit to use this?

No. Anyone can raise money online using Joey Crowd!

What can I raise funds for?

Students use Joey Crowd to increase money for personal projects, start-ups, small and medium businesses and charities...but possibilities and perspectives are endless!

All-or-Nothing or Flexible campaigns?

Let's clear up the difference.

All-or-nothing - suitable for business or social enterprise campaigns creating a product - your backers will only be charged for their pledge if/when you meet your goal.

Flexible - suitable for donation based or non-product based campaigns - you get to keep what you raise, regardless of whether or not you hit your goal.

We only operate on the all-or-nothing basis. It assures your supporters that their contribution will only be taken if sufficient total funds are raised for the venture to proceed. Think about it from their perspective. If you were thinking about contributing to a new gaming device in exchange for one of the first versions, you would want to know that the $100 or $200 you invested is safe. If the project only raises $5,000 and it needed $25,000, you'd wonder how to make up the excess. Will I get my watch? And, what will happen to my money?

How do I protect or stop people from stealing my idea?

As with all crowdfunding platforms, it is difficult to protect your idea whilst still providing the community and your network with enough information for them to want to contribute towards it. You can explore intellectual property protection (such as patents) or ensure your idea is executed quickly to give you a first-mover advantage. An IP lawyer may be able to assist if you are concerned about protecting your product, idea or brand.

Are my details and funds safe?

Our site is secured by a GEOTRUST SSL Certificate. The presence of SSL means you can rest assured that communications (e.g. credit card numbers) between your browser and this site's web servers are private and secure when the SSL session is activated.

Promoting your project

As you now know, promotion is the key to success when crowdfunding. Joey Crowd has many built-in promotion tools to help you spread the word, these include:

The Integrated Social Media Dashboard powered by Knackmap that allows you to assess your project's activity while you publish posts, monitor feeds and experience results. This will provide the tools to:

1) Control everything from one place
2) Monitor your community on social media
3) Save time by pre-scheduling everything from your dashboard before you launch the campaign.

The Street Team are influencers who work with the entrepreneurs to burst their ideas out into the world by creating new and exciting content to share across their networks. You can choose to recruit a member of the street team. If your project suits their media channel they will accept the proposal and write about you to their network! For $100 an entrepreneur can use our system to select an influencer or spend more to hire a whole team of their choice. From that $100, $70 goes to the blogger to write about your cool new gadget, idea, new design or product!

To build solid support we advise that you:

Use Email - The highest converting online promotion! Keep your communication warm, friendly and personal. And, build chains of communication by asking friends to email 3 - 5 of their friends and "pass it on."

Use Video - we have found that any form of video on a campaign page can increase contributions by 80 - 150%! So, consider providing your introduction or campaign updates via video. Note: they don't need to be professionally edited, your supporters will just be keen to see the personal aspects behind the text.

Use our share tools for promotion via social media - ask your team and friends to share via their own social media accounts! We all hate and tend not to respond to copy and pasted requests online, so when asking your friends keep it personal!

Make Offline efforts - Whilst crowdfunding is predominantly an online event - consider discussing your campaign with colleagues, friends and family in person. Often they may have suggestions or may not have seen the promotions online! Know, it's a marathon, not a sprint - We don't doubt that the first few days of a campaign are the most important; consistent work is needed to promote and optimise throughout.

Update your contributors - At least every week, this will ensure the community continues to feel that the project is getting the attention it deserves from those running it. And hey, they may always ask their friends to get involved!

Offer Rewards (optional) - while not compulsory, rewards can entice people to donate more than they usually would (or to even donate at all!) Reach out to the media - once you receive between 10 - 40% of the campaign goal, consider writing a press release and/or calling the local and national media. There are many crowdfunding stories which have been featured by media and resulted in dramatic increases to the publicity of a campaign and contributions.

Getting your project rolling.

How do I withdraw my funds?

Funds are transferred to the bank account provided when creating the campaign. If you have not provided transfer details, please login to your account and provide them in the Bank Details section of your campaign page to ensure payments are processed efficiently.

How long does it take to withdraw my funds?

Funds are transferred within ten days of the campaign end date.

Can people in other countries donate to my campaign?

Yes, your Joey Crowd campaign is able to accept payments from donors around the world.

Can people donate from their phones?

Of course! The mobile version of Joey Crowd looks great and makes it very easy for donors to complete their payment from their mobile device.

How can I share my campaign?

Every Joey Crowd campaign is given a unique link that's easy to share with others. Sharing your fund raising campaign is easy using Joey Crowd's built-in features like social media posting. See our promotion tips for more information.

Backers

Why do people back projects?

Many backers are supporting their friend's projects.
Some are supporting a new effort from someone they've long admired.
Some are just inspired by a new idea, while others are motivated to pledge by a project's rewards - a copy of what's being produced, a limited edition, or a customer experience related to the project.
Backing a project is more than just pledging funds to a creator. It's pledging your support to a creative idea that you want to see exist in the world!

Where do backers come from?

The majority of initial funding usually comes from the fans and friends of each project. If they like it, they'll spread the word to their friends, and onwards. Press, blogs, Twitter, Facebook, and Joey Crowd itself are also big sources of traffic and pledges.

What do backers get in return?

The answer to this question depends on the type of crowd funding campaign. Explore a few projects for yourself and see!

Rewards

Backers that support a project on Joey Crowd get an inside look at the creative process and help that project come to life. They also get to choose from a variety of unique rewards offered by the project creator. Rewards vary from project to project, but often include a copy of what is being produced (CD, DVD, book, etc.) or an experience unique to the project. Project creators keep 100% ownership of their work, and Joey Crowd cannot be used to offer equity, financial returns, or to solicit loans.

Backers FAQ

What are the fees?

If funding is not successful, there are no fees. If a project is successfully funded, Joey Crowd applies a 5% fee to the funds collected. Our payments processor will also apply payment processing fees (1.75% local and 2.9% for international payments).

Who is Joey Crowd?

We are an independent company based in Adelaide, South Australia. We spend our time improving the site, answering questions from backers and creators, and finding great new projects to share with you. Every day is an adventure - we get to experience projects as they happen!

Who is responsible for completing a project as promised?

It is the project creators' responsibility to complete their project. Joey Crowd and Joey Crowd are not involved in the development of the projects themselves. Joey Crowd and Joey Crowd do not guarantee projects or investigate a creator's ability to complete their project. On Joey Crowd, backers (you!) ultimately decide the validity and worthiness of a project by whether or not they fund it.

How do backers know if a project will follow through?

Launching a Joey Crowd is a public act and creators put their reputations at risk when they do. Backers should look for creators who share a clear plan for how their project will be completed and have a history of bringing their creative ventures and other projects to fruition. Creators are encouraged to share links with as much background information as possible, so backers can make informed decisions about the projects they support.

If a creator has no demonstrable experience in doing something like their project or doesn't share key information, backers should take that into consideration. Does the creator include links to any websites that show work related to the project, or past projects? Does the creator appear in the video? Have they connected via Facebook?

Don't hesitate to request information from a creator. You can always reach out before pledging via the "Contact me" button on the project page.

How do I know project creators are who they claim they are?

Perhaps you are friends with the creator, or you heard about the project from a trusted source. Looking for more information? Read through the description and watch the video to get a better sense of the person or team behind the project.

In the creator bio section of each project, you can find additional resources, like links to websites, relevant background information, and in some cases, a connected Facebook account.

What should creators do if they're having problems completing their project?

If problems come up, creators are expected to post a project update explaining the situation. Sharing the story, speed bumps and all, is crucial. Most backers support projects because they want to see something happen and they'd like to be a part of it. Creators who are honest and transparent will usually find backers to be understanding.

It's not uncommon for things to take longer than expected. Sometimes the execution of the project proves more difficult than the creator had anticipated. If creators are making a good faith effort to complete their projects and are transparent about them, backers will do their best to be patient and understanding while demanding continued accountability from the creator.

If problems are so severe that creators cannot fulfil their projects, they need to find a resolution. Steps should include offering refunds, detailing exactly how funds were used, and other actions to satisfy backers. For more information, see our Terms of Use.

What are creators obligated to do once their projects are funded?

When a project is successfully funded, the creator is responsible for completing the project and fulfilling each reward. The fundamental obligation to backers is to finish all the work that was promised. Once a creator has done so, the obligation to backers is fulfilled.

When you back a project, you're helping to create something new - not ordering something that already exists. There's a chance something could happen that prevents the creator from being able to finish the project as promised. If a creator is absolutely unable to complete the project and fulfil rewards, the next step is to make every reasonable effort to find another way of bringing the project to a satisfying conclusion for backers. For more information, see our Terms of Use.

Can Joey Crowd refund the money if a project is unable to fulfil?

No, Joey Crowd and Joey Crowd do not issue refunds. Transactions are between backers and creators directly. Creators receive all funds (less fees) soon after their campaign ends.

I'm interested in partnering with Joey Crowd. How can I get in touch?

Great! If you're an organisation, institution, or entity interested in partnering with us, please reach out to us at admin@joeycrowd.com.

For all media or press inquiries, please contact Sophie Chant | Rhetoric Communications | 0434 104 502 | sophie@rhetoriccommunications.com